Definition
销路 refers to the marketability of a product — how well it sells and through which channels. It combines 销 (to sell) and 路 (road/path), literally 'sales path'. You use it when talking about whether a product has demand, where it can be sold, and how easy it is to distribute. English translations like 'sales', 'market', or 'outlet' each capture only part of the concept; 销路 covers both the existence of a market and the channels through which sales happen.
n.
sales marketmarketabilitychannel for selling a product
Examples
- 销路，。Zhè kuǎn xīn chǎnpǐn rúguǒ néng dǎkāi xiāo lù，gōngsī jiù néng yínglì.If this new product can find a market, the company will be able to turn a profit.
- 销路。Tāmen zhèngzài xiǎng bànfǎ tuòzhǎn hǎiwài xiāo lù.They are looking for ways to expand their overseas sales channels.
- 销路，。Zhè zhǒng nóngchǎnpǐn zài běndì xiāo lù hěn hǎo, jīhū gōng bù yìng qiú.This agricultural product has a strong market locally — supply can barely meet demand.
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