造型 (zàoxíng) as a noun means 'design, style, form' — the deliberate, artistic shape of an object (phone, hairstyle, sculpture) or a model's pose. As a verb it means 'to model, to shape' (physically creating a form). Contrast with 形状 (xíngzhuàng), which is just the natural or physical shape of something (round, square), and 形式 (xíngshì), which is the outer form as opposed to content (often abstract or formal).