Definition
经久不衰 is a four-character idiom (成语) meaning 'to remain strong and not decline after a long time'. The literal breakdown is 经久 (through time) + 不衰 (not decline). You can use it to describe anything that stays popular, powerful, or effective over many years — a classic novel, a cultural tradition, a brand, or a trend. It emphasizes lasting appeal rather than just physical durability.
f.e.
long-lastingenduringunfading (of popularity, influence, or quality)
Examples
- ，经久不衰。Zhè bù jīngdiǎn diànyǐng shàngyìng jǐ shí nián le, zhìjīn réngrán jīng jiǔ bù shuāi.This classic film was released decades ago and still remains enduring.
- 经久不衰。Zhè jiā lǎozìhào pǐnpái yǐ qí jīng jiǔ bù shuāi de kǒubēi yíngdé le gùkè de xìnrèn.This time-honored brand has won customers' trust through its unfailing reputation.
- 经久不衰，。Zhōngguó chuántǒng wénhuà zài hǎiwài de yǐngxiǎnglì jīng jiǔ bù shuāi, xīyǐn le yuè lái yuè duō de rén xuéxí zhōngwén.The influence of traditional Chinese culture overseas is lasting and unfading, attracting more and more people to learn Chinese.
Browse more HSK 7-9 words or search the full 43,000-word dictionary.