Definition
策划 (cèhuà) means to plan and organize an event, project, or campaign, often with detailed preparation and creativity. It's more specific than 计划 (jìhuà, general 'plan'), and in negative contexts it can mean 'to scheme' — overlapping with 谋划 (móuhuà 'plot') but more commonly used for neutral events like marketing or weddings.
verb
to plan and organize (an event, project, campaign, etc.)to schemeto plot (often with a negative connotation)
Examples
- 策划。Tāmen zhèngzài cè huà yí gè huódòng.They are planning an event.
- 策划。Yǒu rén cè huà pòhuài zhè cì huìyì.Someone is plotting to sabotage this meeting.
- 策划。Zhège huódòng cè huà le bàn nián cái kāishǐ.This event was planned for half a year before it started.
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