特色 (tèsè) means a distinctive feature or quality that makes something unique or special — often used positively to mean 'specialty' or 'character'. It is similar to 特点 (tèdiǎn, a neutral feature) and 特征 (tèzhēng, an observable distinguishing mark), but 特色 emphasizes what is most unique and noteworthy, like a restaurant's signature dish or a city's cultural character.