Definition
标语 (biāoyǔ) refers to a written slogan displayed on a physical sign, banner, or placard — it's the object you see on walls or in parades. 口号 (kǒuhào) is the spoken slogan or catchphrase itself, something you chant or shout. While 标语 can also mean the message, its core sense is the physical placard.
noun
sloganplacard (with a written message)
Measure word · 幅, 张, 条
Examples
- 标语。Zhè tiáo biāo yǔ hūyù dàjiā bǎohù huánjìng.This slogan calls on everyone to protect the environment.
- 标语。Yóuxíng duìwu jǔ zhe jǐ fú biāo yǔ.The parade marchers were holding several placards.
- 标语。Qiáng shàng yì zhāng hóngsè biāo yǔ géwài xǐngmù.A red placard on the wall is particularly eye-catching.
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