Definition
文案 has two common modern senses: it refers to the person who writes advertising copy (a copywriter), and it also refers to the actual written text or documents that require action in a business or advertising context. The older meanings of 'secretary' or 'clerk' are less common today — learners should focus on the advertising/copywriting sense when used in media or marketing fields.
n.
copywriter (in advertising or marketing)copyadvertising textor business document requiring action
Examples
- 文案。Wǒmen gōngsī gāng zhāo le yí ge hěn yǒu jīngyàn de wén àn.Our company just hired a very experienced copywriter.
- 文案，。Zhège wén àn xiě de búgòu xīyǐn rén, xūyào zài gǎi yíxià.This copy isn't attractive enough; it needs to be revised.
- 文案。Jīnglǐ ràng wǒ jīntiān bǎ nà fèn wén àn zhěnglǐ hǎo.The manager asked me to tidy up that document today.
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