指引 (zhǐ yǐn) means 'to guide, to direct' — it emphasizes pointing the way or showing a direction, often in a concrete or metaphorical sense (e.g., guiding someone to a place or toward a goal). It is more specific to 'directing' than 指导 (zhǐ dǎo), which focuses on coaching, teaching, or supervising. 指引 is less formal than 方针 (fāng zhēn), which refers to high-level policy or guidelines.