吉祥 (jíxiáng) means 'auspicious, lucky' and is the standard word for symbolic good luck in Chinese culture (patterns, colors, greetings). It is more general than 吉利 (jí lì), which often refers to favorable numbers or dates, and 祥和 (xiáng hé), which emphasizes a peaceful, harmonious atmosphere. Unlike 幸运 (xìng yùn) for personal fortune, 吉祥 is about cultural or symbolic auspiciousness.